![]() ![]() But, copywriting remains as relevant today as it was in its infancy over a century ago. It’s a careful blend of psychology, persuasion, advertising, and sales. ![]() Now, see when to stop a test and what to do next!Ĭopyhackers – Conversion Copywriting – Homepage Optimization Contains: Video, PDF´sĬ.Optimization.Course.02.19.part3.rarĬ.Optimization.Course.02.19.part1.rarĬ.Optimization.Course.02.19.part2.rarĬ.Optimization.Course.02.19.part3.Disclaimer: This blog post contains affiliate links and any purchases made through such links will result in a small commission that helps to keep Digital Examiner running. We only promote products that we believe will further your efforts in digital marketing.Ĭopywriting is a rare skillset. Youve found messages, organized them, wireframed a page, edited & polished it and split-test it. Great if youre brand new to testing or to fill in some gaps in how youve been testing. Lance will cover the foundations of A/B testing. Your messages have been shaped into a first-draft home page so lets amp it up with some serious polishing via editing. Week8 phase II Editing & Creative Direction Youve got everything you need to rewrite a page – so watch and see why I did what I did for the 51 lift case study. Promises, differentiators and your value prop – these are some of the highest-impact phrases you can put on a page! This week, were still finding your message but were taking the raw data youve collected and slotting it into a report you can use and reuse to make sense o yer messagesĪs we close off Phase I: Find Your Message, youll pin down your messages, figure out your layers of benefits and more!Įverything youve wanted to know – from images vs copy to tapping into motivations – is answered in this info-packed week! If your websites up-and-running and youve got customers, youll learn what to do to pull your next big message outta them! ![]() See exactly how to use Amazons plentiful reviews – and how to audit your competitors sites – to find YOUR messages, even if you have no customers. Just sign in online, and watch (and rewatch) until youve got it down pat. ![]() All 10 videos, 3 bonus videos and Office Hours recordings are yours for good. Youve got 30 days to see if the course wows you. We only create the most useful, actionable and informed copywriting training for startups, marketers, designers and consultants. The Conversion Copywriting Course by Copy Hackers is the 10-week online program that will take you thru the 3-Phase Process we use to write high-converting, test- Trust our reputation. What is conversion copywriting? How is it different from other kinds of copywriting, like writing brochures or ads? Copyhackers – Conversion Copywriting – Homepage OptimizationĬonversion Copywriting vs Regular Old Copywriting Before we begin. ![]()
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